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Health Insurance Leads Pay Per Call Only Pay for Results contact us today https;//seozzz.net/contact-us/-- Created using PowToon -- Free sign up at http://www.powtoon.com/youtube/ -- Create animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
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best individual health insurance plans in texas best individual health insurance plans in texas best individual health insurance plans in texas best individual health insurance plans in texas best individual health insurance plans in texas best individual health insurance plans in texas best individual health insurance plans in texas best individual health insurance plans in texas best individual health insurance plans in texas What is semantic search? Broadly speaking, it's a term that refers to a move towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog,
Google is constantly making tweaks and changes to its documentation and features linked to semantic search. Many of these involvethings like structured data and Schema.org, rich results, Knowledge Graph and so on, and the vast majority go unannounced and unnoticed even though they can make a significant difference to the way we interact with search. But there are some eagle-eyed members of the search community who keep tabs on changes to semantic search, and let the rest of us know what's up. To aid in those efforts, I'm rounding up five recent important changes to semantic search on Google that you might not have noticed. 100% of the credit for these observations goes to the Semantic Search Marketing Google+ group (and specifically its founder Aaron Bradley), which is my source for all the latest news and updates on semantic search. If you want to keep in the loop, I highly recommend joining. Videos and recipes are now accessible via image searchEarlier this week, Google made a telling addition to its documentation for videos, specifying that video rich results will now display in image search on mobile devices, providing users with useful information about your video. A mobile image search for a phrase like Daily Show Youtube (okay, that one's probably not going to happen organically, but I wanted to make the featurework) will fetch video thumbnails in among the grid of regular image results, which when selected, unfold into something like this: You then need to select Watch or the title of the video to be taken to the video itself. (Selecting the image will only bring up the image in fullscreen and won't redirect you to the video). So far, video rich results from YouTube and Wistia have been spotted in image search. Google's documentation for recipes also now features a similar addition: Rich results can also appear in image search on mobile devices, providing users with useful information about your recipe. So now you can do more than just stare at a mouthwatering picture of a lasagna in image search you might be able to find out how it's made. Google's documentation gives instructions on how to mark up your videos and recipes correctly, so that you can make sure your content gets pulled through into image search. Rich cards are no moreRIP, rich cards. The term introduced by Google in May 2016 to describe the, well, card-style rich results that appear for specific searches have now been removed from Google Developers. As identified by Aaron Bradley, Google has made changes to its 'Mark Up Your Content Items' on Google Developers to remove reference to rich cards. In most places, these have been changed to refer to rich results, the family of results which includes things like rich cards, rich snippets and featured snippets. There's no information as to why Google decided to retire the term; I think it's usefully descriptive, but maybe Google decided there was no point making an arbitrary distinction between a card and a non-card rich result. It may also have been aiming to slim down the number of similar-sounding terms it uses to describe search results with the addition of enriched search results to the mix more on that later. Google launches structured data-powered job postings in search resultsGoogle has added another item to the list of things that will trigger a rich result in search: job postings. This change was prefigured by the addition of a Jobs tab to Google's 'Early Access and partner-only features' page, which is another good place to keep an eye out for upcoming developments in search.
Google also hinted at the addition during this year's Google I/O, when it announced the launch of a new initiative called 'Google for Jobs'. In a lengthy blog post published on the first day of the conference, Google CEO Sundar Pichai explained the advent of Google for Jobs as forming part of Google's overall efforts towards democratizing accessto information and surfacing new opportunities, tying it in with Google's advances in AI and machine learning.
The new feature, which is U.S.-only for the time being, is being presented as an enriched search experience, which is another one of Google's interesting new additions to semantic search that I've explored in full below. And in a neat tie-in, reviews of employers are now due to be added in schema.org 3.3, including both individual text reviews and aggregate ratings of organizations in their role as employer. Google introduces new enriched search resultsMove over rich results Google's got an even better experience now. Introducing enriched search results, a more interactive and enhanced class of rich results being made available across Google. How long have enriched search results been around? SEO By the Sea blogged about a Google patent for enriched search results as far back as 2014, and followed up with a post in 2015 exploring 'enriched resources' in more detail. However, in the 2014 post Bill Slawski specifically identifies things like airline flights, weather inquiries and sports scores as triggering an enriched result, whereas in its Search Console Help topic on enriched search results, Google specifies that this experience is linked to job postings, recipes and events only. According to Google:
Google also specifies that Enriched search enables the user to search across the various properties of a structured data item; for instance, a user might search for chicken soup recipes under 200 calories, or recipes that take less than 1 hour of preparation time. Judging by this quote, enriched search results are a continuation of Google's overall strategy to achieve two things: interpret and respond to more in-depth search queries, and make the SERP more of a one-stop-shop for anything that a searcher could need. We've seen Google increasingly add interactive features to the SERP like new types of rich result, and Google Posts, while also improving its ability to interpret user intent and search context. (Which, as we established earlier, is the goal of semantic search). So in the recipe example given above, a user would be able to search for chicken soup recipes with under 200 calories, then view and follow the recipe in a pop-up, all without needing to click through to a recipe website. Needless to say, this could be bad news for website traffic and click-throughs even more than featured snippets, answer boxes, the knowledge graph, quick answers and other rich results already are. Google makes a whole host ofchanges to its structured data developer guidesFinally, Google has made a wide-ranging set of changes to its structured data developer guides. I recommend reading Aaron Bradley's post to Semantic Search Marketing for full details, but here are some highlights:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:Industry
Local & Maps
Link Building
Searching
SEO
Search Marketing
The post SearchCap: Sales funnels, search pics & editorial changes appeared first on Search Engine Land. Posted by randfish If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines what rel=canonical means and its intended purpose, when it's recommended you use it, how to use it, and sticky situations to avoid.
Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we're going to chat about some SEO best practices for canonicalization and use of the rel=canonical tag. Before we do that, I think it pays to talk about what a canonical URL is, because a canonical URL doesn't just refer to a page upon which we are targeting or using the rel=canonical tag. Canonicalization has been around, in fact, much longer than the rel=canonical tag itself, which came out in 2009, and there are a bunch of different things that a canonical URL means. What is a "canonical" URL?So first off, what we're trying to say is this URL is the one that we want Google and the other search engines to index and to rank. These other URLs that potentially have similar content or that are serving a similar purpose or perhaps are exact duplicates, but, for some reason, we have additional URLs of them, those ones should all tell the search engines, "No, no, this guy over here is the one you want."
So, for example, I've got a canonical URL, ABC.com/a.
Then I have a duplicate of that for some reason. Maybe it's a historical artifact or a problem in my site architecture. Maybe I intentionally did it. Maybe I'm doing it for some sort of tracking or testing purposes. But that URL is at ABC.com/b.
Then I have this other version, ABC.com/a?ref=twitter. What's going on there? Well, that's a URL parameter. The URL parameter doesn't change the content. The content is exactly the same as A, but I really don't want Google to get confused and rank this version, which can happen by the way. You'll see URLs that are not the original version, that have some weird URL parameter ranking in Google sometimes. Sometimes this version gets more links than this version because they're shared on Twitter, and so that's the one everybody picked up and copied and pasted and linked to. That's all fine and well, so long as we canonicalize it.
Or this one, it's a print version. It's ABC.com/aprint.html. So, in all of these cases, what I want to do is I want to tell Google, "Don't index this one. Index this one. Don't index this one. Index this one. Don't index this one. Index this one."
I can do that using this, the link rel=canonical, the href telling Google, "This is the page." You put this in the header tag of any document and Google will know, "Aha, this is a copy or a clone or a duplicate of this other one. I should canonicalize all of my ranking signals, and I should make sure that this other version ranks." By the way, you can be self-referential. So it is perfectly fine for ABC.com/a to go ahead and use this as well, pointing to itself. That way, in the event that someone you've never even met decides to plug in question mark, some weird parameter and point that to you, you're still telling Google, "Hey, guess what? This is the original version." Great. So since I don't want Google to be confused, I can use this canonicalization process to do it. The rel=canonical tag is a great way to go. By the way, FYI, it can be used cross-domain. So, for example, if I republish the content on A at something like a Medium.com/@RandFish, which is, I think, my Medium account, /a, guess what? I can put in a cross-domain rel=canonical telling them, "This one over here." Now, even if Google crawls this other website, they are going to know that this is the original version. Pretty darn cool. Different ways to canonicalize multiple URLsThere are different ways to canonicalize multiple URLs. 1. Rel=canonical. I mention that rel=canonical isn't the only one. It's one of the most strongly recommended, and that's why I'm putting it at number one. But there are other ways to do it, and sometimes we want to apply some of these other ones. There are also not-recommended ways to do it, and I'm going to discuss those as well.
2. 301 redirect. The 301 redirect, this is basically a status code telling Google, "Hey, you know what? I'm going to take /b, I'm going to point it to /a. It was a mistake to ever have /b. I don't want anyone visiting it. I don't want it clogging up my web analytics with visit data. You know what? Let's just 301 redirect that old URL over to this new one, over to the right one."
3. Passive parameters in Google search console. Some parts of me like this, some parts of me don't. I think for very complex websites with tons of URL parameters and a ton of URLs, it can be just an incredible pain sometimes to go to your web dev team and say like, "Hey, we got to clean up all these URL parameters. I need you to add the rel=canonical tag to all these different kinds of pages, and here's what they should point to. Here's the logic to do it." They're like, "Yeah, guess what? SEO is not a priority for us for the next six months, so you're going to have to deal with it." Probably lots of SEOs out there have heard that from their web dev teams. Well, guess what? You can end around it, and this is a fine way to do that in the short term. Log in to your Google search console account that's connected to your website. Make sure you're verified. Then you can basically tell Google, through the Search Parameters section, to make certain kinds of parameters passive. So, for example, you have sessionid=blah, blah, blah. You can set that to be passive. You can set it to be passive on certain kinds of URLs. You can set it to be passive on all types of URLs. That helps tell Google, "Hey, guess what? Whenever you see this URL parameter, just treat it like it doesn't exist at all." That can be a helpful way to canonicalize.
4. Use location hashes. So let's say that my goal with /b was basically to have exactly the same content as /a but with one slight difference, which was I was going to take a block of content about a subsection of the topic and place that at the top. So A has the section about whiteboard pens at the top, but B puts the section about whiteboard pens toward the bottom, and they put the section about whiteboards themselves up at the top. Well, it's the same content, same search intent behind it. I'm doing the same thing. Well, guess what? You can use the hash in the URL. So it's a#b and that will jump someone - it's also called a fragment URL - jump someone to that specific section on the page. You can see this, for example, Moz.com/about/jobs. I think if you plug in #listings, it will take you right to the job listings. Instead of reading about what it's like to work here, you can just get directly to the list of jobs themselves. Now, Google considers that all one URL. So they're not going to rank them differently. They don't get indexed differently. They're essentially canonicalized to the same URL. NOT RECOMMENDEDI do not recommend...
5. Blocking Google from crawling one URL but not the other version. Because guess what? Even if you use robots.txt and you block Googlebot's spider and you send them away and they can't reach it because you said robots.txt disallow /b, Google will not know that /b and /a have the same content on them. How could they? They can't crawl it. So they can't see anything that's here. It's invisible to them. Therefore, they'll have no idea that any ranking signals, any links that happen to point there, any engagement signals, any content signals, whatever ranking signals that might have helped A rank better, they can't see them. If you canonicalize in one of these ways, now you're telling Google, yes, B is the same as A, combine their forces, give me all the rankings ability.
6. I would also not recommend blocking indexation. So you might say, "Ah, well Rand, I'll use the meta robots no index tag, so that way Google can crawl it, they can see that the content is the same, but I won't allow them to index it." Guess what? Same problem. They can see that the content is the same, but unless Google is smart enough to automatically canonicalize, which I would not trust them on, I would always trust yourself first, you are essentially, again, preventing them from combining the ranking signals of B into A, and that's something you really want. 7. I would not recommend using the 302, the 307, or any other 30x other than the 301. This is the guy that you want. It is a permanent redirect. It is the most likely to be most successful in canonicalization, even though Google has said, "We often treat 301s and 302s similarly." The exception to that rule is but a 301 is probably better for canonicalization. Guess what we're trying to do? Canonicalize!
8. Don't 40x the non-canonical version. So don't take /b and be like, "Oh, okay, that's not the version we want anymore. We'll 404 it." Don't 404 it when you could 301. If you send it over here with a 301 or you use the rel=canonical in your header, you take all the signals and you point them to A. You lose them if you 404 that in B. Now, all the signals from B are gone. That's a sad and terrible thing. You don't want to do that either. The only time I might do this is if the page is very new or it was just an error. You don't think it has any ranking signals, and you've got a bunch of other problems. You don't want to deal with having to maintain the URL and the redirect long term. Fine. But if this was a real URL and real people visited it and real people linked to it, guess what? You need to redirect it because you want to save those signals. When to canonicalize URLsLast but not least, when should we canonicalize URLs versus not? I. If the content is extremely similar or exactly duplicate. Well, if it is the case that the content is either extremely similar or exactly duplicate on two different URLs, two or more URLs, you should always collapse and canonicalize those to a single one. II. If the content is serving the same (or nearly the same) searcher intent (even if the KW targets vary somewhat). If the content is not duplicate, maybe you have two pages that are completely unique about whiteboard pens and whiteboards, but even though the content is unique, meaning the phrasing and the sentence structures are the same, that does not mean that you shouldn't canonicalize. For example, this Whiteboard Friday about using the rel=canonical, about canonicalization is going to replace an old version from 2009. We are going to take that old version and we are going to use the rel=canonical. Why are we going to use the rel=canonical? So that you can still access the old one if for some reason you want to see the version that we originally came out with in 2009. But we definitely don't want people visiting that one, and we want to tell Google, "Hey, the most up-to-date one, the new one, the best one is this new version that you're watching right now." I know this is slightly meta, but that is a perfectly reasonable use. What I'm trying to aim at is searcher intent. So if the content is serving the same or nearly the same searcher intent, even if the keyword targeting is slightly different, you want to canonicalize those multiple versions. Google is going to do a much better job of ranking a single piece of content that has lots of good ranking signals for many, many keywords that are related to it, rather than splitting up your link equity and your other ranking signal equity across many, many pages that all target slightly different variations. Plus, it's a pain in the butt to come up with all that different content. You would be best served by the very best content in one place. III. If you're republishing or refreshing or updating old content. Like the Whiteboard Friday example I just used, you should use the rel=canonical in most cases. There are some exceptions. If you want to maintain that old version, but you'd like the old version's ranking signals to come to the new version, you can take the content from the old version, republish that at /a-old. Then take /a and redirect that or publish the new version on there and have that version be the one that is canonical and the old version exist at some URL you've just created but that's /old. So republishing, refreshing, updating old content, generally canonicalization is the way to go, and you can preserve the old version if you want. IV. If content, a product, an event, etc. is no longer available and there's a near best match on another URL. If you have content that is expiring, a piece of content, a product, an event, something like that that's going away, it's no longer available and there's a next best version, the version that you think is most likely to solve the searcher's problems and that they're probably looking for anyway, you can canonicalize in that case, usually with a 301 rather than with a rel=canonical, because you don't want someone visiting the old page where nothing is available. You want both searchers and engines to get redirected to the new version, so good idea to essentially 301 at that point. Okay, folks. Look forward to your questions about rel=canonicals, canonical URLs, and canonicalization in general in SEO. And we'll see you again next week for another edition of Whiteboard Friday. Take care. Video transcription by Speechpad.com Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! Once you've got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recentlygave eight tips to help beginner search marketers get their first campaigns off the ground, with our article 'PPC 101: Eight tips to get started'. This is the sequel to that course, PPC 102, with seven more tips to help you improve on what you're already doing. You don't have to be a PPC expert to create a successful campaign with strong ROI. All you need is the time to understand how PPC works and to improve your efforts in a series of small but effective steps. Set up conversion trackingIt's really important to be able to measure your PPC efforts and this can be achieved by setting up the tracking pixels on your pages. Right before you start with PPC ads, you can add a conversion code to your site to be more prepared for the analysis of your campaigns. This will allow you to understand which ads work better for your audience, bringing you closer to conversions. It can be extremely useful for PPC beginners to learn what counts as an effective PPC ad and whether their first attempts can bring them closer to ROI. Conversion pixels make analysis of yourcampaigns more specific by offering the right insights on the ads that make leads and sales easier. Focus on quality keywordsKeyword research is among the first steps to take when planning a PPC campaign. The end result of this can bea long list of keywords to explore, but do you really need to test them all? It's tempting to try all of them until you find the most successful ones for your business, but it's usually more effective to focus on the most important ones for your goals. Quality keywords are not the same for every business or even every campaign, and this depends on what you want to achieve. These may not even be the most popular, but they will probably have more chances of convertingthan the rest. Focus on what you define as quality keywords, even this is quite a limited pool.This will save you both time and budget. Learn more about your audienceAs we mentioned in PPC 101, it's important to find your audience before you set up a PPC campaign. This tip is helping you take the understanding to the next level. Once you do find the ideal audience for your ads, it's good to spend the right time to learn as many things as possible about them. It might be useful to develop personas that help you understand your audience's habits to be able to create more effective ads that lead to higher conversion rates. Once you understand your audience, it's time to analyse how they function in all the stages of your funnel. Where does your target audience sit as part of your sales cycle? How does that affect your ads and your set goals? For example, it's different targeting new prospect leads comparing to past customers you want to retarget and this can be reflected in your planning for your next PPC ads. Set a landing page that matches your adsEvery PPC ad should lead to a relevant landing page to ensure that the audience is exposed to the right details after clicking on an ad. This may include more information about the product, answering questions, offering options for the next steps and most of all, speaking the same language asthe ad. It's not just about creating effective PPC copy for your ad it's equally important to maintain consistency between the ad and the landing page your audience visits. This increases the chances for more conversions, as users can feel that the message resonates throughout all the pages. Focus on the image of your adA successful PPC ad consists of compelling copy, but also an appealing and relevant image. As the internet becomes more visual year by year and people become accustomedto visual content, an image can significantly aid the effectiveness of your search ads. Pick carefully the image you'll use in every ad, aiming for:
It would be ideal if an image could create an association with a product or a company, as this could increase the chances for a long-term experience. Be careful though, as the image still has to be relevant to the ad. Visual appeal on its own cannot increase conversions if the image is irrelevant to the ad. Optimize your ads for mobileAs more and more users increase the time they spend on mobile devices, they are exposed to more advertising on mobile. We often talk and think of mobile optimization in terms of optimizing mobile websites, but optimizing your mobileads is just as important. According to Mary Meeker's Internet Trends Report 2017, internet advertising saw a growth of 22% the last year, with mobile advertising contributing significantly to this increase. This serves as a good reminder of why all PPC campaigns should be mobile-optimized to target a growing audience. The process of mobile optimization for a PPC ad includes paying special attention to:
Once your campaign is underway,an analysis of the conversions can tell whether mobile users found the ad interesting enough to click on it. Explore PPC ads holisticallyPPC advertising can be very useful by itself, but it's still more effective to consider as a component part of your entire digital marketing strategy. It's not just about launching a successful PPC campaign to reach the desired results, as these will still be aligned with your broader marketing and sales goals. For example, a PPC campaign can lead to more improved results when it's aligned with SEO strategy, social media marketing and email marketing. A multi-channel approach is more popular among marketers these days, as it is more reflectivethe way people consume content and sees ads through multiple channels and devices. The acquired data from a holistic approach to your marketing allows you to see how other channels interact with your PPC ads.It also helps you to understand your audience and create even more effective PPC ads in the next campaign. OverviewHere are some tips to keep in mind when improving your PPC campaign:
Posted by SarahBird I have some big news to share with you. As many of you know, three and a half years ago, Rand began to shift his role at Moz. He transitioned from CEO into a product architect role where he could focus his passion and have hands-on impact in evolving our tools. Now, over the next 6 to 9 months he will transition into a supporting role as a Moz Associate. He will continue to be a passionate speaker and evangelist, and you'll still see his enthusiastic face in Whiteboard Fridays, on the Moz Blog, and on various conference stages. And of course, he is one of our largest shareholders and will remain Chairman of the Board. This is hard. Rand started Moz (formerly seomoz.org) over 16 years ago as a blog to record what he was learning about this new field. He and his co-founder Gillian Muessig created a marketing agency that focused on helping websites get found in search. They launched their first SAAS software product in February 2007, and I joined the company nine months later as the 8th employee. We've come a long way. Today, we have over 36,000 customers, 160 team members, a strong values-based culture, great investors, over $42 million in annual revenue last year, and a large and growing community of marketers. So many people have helped us reach this point. What else is next for Rand? We're excited to find out. His book about the last 16 years at Moz comes out next year. When you see Rand, please show him gratitude and support. He is an incredibly talented, passionate, and productive individual with a commitment to helping others. I know he's going to continue to make marketing better and spread TAGFEE in all his future roles. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! In this report, Marin compared results from advertisers who manage their programs separately to those that have integrated search and social programs. The research showed that marketers who integrate their search and social advertising programs find significantly more consumers who are not only more likely to convert, but who are also likely to spend more. Read this report to learn:
Visit Digital Marketing Depot to download The Multiplier Effect of Integrating Search and Social Advertising. The post Integrate your search and social campaigns to increase conversion rates and revenue appeared first on Search Engine Land. |