Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels - meaning marketers have to become masters of those channels and content types. Brand storytelling is at the heart of driving emotional connections with consumers, and successful brands have proven there are many ways to tell stories.
Companies need a platform that lets them develop the content, create the stories and post content on social platforms the way they want, while delivering the right content to the right audience at the right moment.
This white paper from Brightspot outlines the best practices of successful storytelling and identifies four key technology functions to look for that support those best practices. Visit Digital Marketing Depot to download Technology That Enables Great Storytelling.